Traditional British seaside holiday back in fashion

The UK coastal areas are set to see an influx of holidaymakers heading to the regions this summer, as more Brits are planning to spend their summer holiday at a seaside location.

According to the results of the research, 58% of the 3000 people surveyed stated they will be heading to the coast.

The same research also found that us Brits will spend more than ever on our holidays, spending £729.80 on the breaks, which boosts the UK economy by almost £20bn.

In 2013, the same survey found just 31% of people visited a coastal location, which shows the rise in popularity of the seaside holiday.


Over two-thirds (67%) of Britons are taking a staycation – also known as holidaying at home – this year, with the average British family taking a one-week holiday, with four short breaks throughout the rest of the year.

A fifth (19%) of families are taking a traditional two-week holiday in order to enjoy the attractions and sights that the UK has to offer. Nearly half of people say their holiday is one thing they refuse to cut back on, but holidaying at home offers great value for money.


Holidaying in your own country does hold a number of benefits, many of which appeal more to holidaymakers than foreign holidays. For example, some benefits include:

  • Less stress – Going abroad means you have to stick to a rigid schedule of times for flights, transfers etc. When you holiday domestically, you do not experience these stresses.
  • Inexpensive – When compared to travelling abroad, changing of currencies, foreign travel insurance and other expenses, taking a British holiday is relatively inexpensive in comparison.
  • Set your own pace – There is usually a degree of rigidity to a holiday abroad, sticking to travel times and activity schedules, but with a staycation you can holiday exactly as you want to. If you want a lie in one day, or a late dinner the next, that is completely up to you! You control your own holiday and enjoy it however you see fit.